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How To Get Your INVISUS Emails Read
By admin | February 18, 2008
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The #1 goal in a successful email marketing campaign is to get your emails opened and read. In the next few minutes I will share a recent case study I did on this exact subject.
Over the last few weeks I have received several emails from some of the top self-proclaimed gurus on the net. However, as I studied their emails I started to realize they are so hungry to make a sale, they had stopped using the #1 secret to a successful email marketing campaign - Creating a compelling subject line. They must have decided that since they had provided me value in the past that I would just open their email and buy their product. WRONG!
So I did a case study to a very targeted database of 2700 recipients. This is a database that is use to getting a training email from me weekly or bi-weekly. Here is exactly what I did, and the results after just two emails.
1. Created a subject line that was compelling and caused curiosity - “Rated “R” This Training Is Not For The Faint Of Heart!”
Now take a second an notice a couple of things about this subject line.
I used a common branding technique to cause the curiosity factor “Rated “R” is going to cause a person to stop and re-read. Then I give a very ambiguous yet targeted explanation. Notice I used the word “Training” I am sending this email to a database that has asked to receive training from me. So even though they may be taken back by the “Rated R”, they now know this email is about a training call from Troy.
2. I made sure each component of my email was congruent with my original subject line.
“Rated “R” Content
Training Of A “Restricted” Nature
Miramar Beach, Florida - 02/17/08 - Troy Dooly, will be presenting the most Raw, Uncut and Uncensored trainings ever heard on a training call, February 19, 2008.
7:00 PM MT / 9:00 PM ET
Dial (xxx) xxx-xxxx and use PIN xxxx#
This training is for mature distributors and their consenting Guests ONLY!
Do Not pass this email to anyone who is not active in the business.
Please do not invite any guests to the call if you are not going to be on the call yourself.
Although this call is sponsored by (Company name), it is classified a closed call and is only open to Active distributors and their Guests.
This call is NOT to be recorded without the expressed written consent of Troy Dooly
If you are receiving this email by mistake and are no longer an active distributor or are not interested in receiving emails of this controversial content, then please click the link above to take care of this situation.”
Now lets take a look at some smaller but just as important secrets to email marketing.
a. The headline was consistent with the subject line. Once again I grabbed their attention and drove their curiosity to continue reading.
b. I gave a little, then took away the “Call To Action” I made it clear this call is only for “mature active distributors.”
c. At the bottom of the email I gave them specific instructions as to what they would need to do to not receive any future emails of this mature nature. I do this because if someone misunderstands the email they will asked to be removed and I can now follow up with a phone call to make sure we are on the same page. (Which I did today for one person. Once they understood the underlying training, they decided not to be removed from my emails.)
3. 24 hours later I sent another email
a. Subject line “Special Video about Tomorrow’s Training Call.” Notice this subject line is very targeted, and explains what they can expect when they open the email.
4. I keep the second email consistent with the first email.
“Rated “R” Content
Watch Now! This Video is Rated Mature due to Explicit Content
This email is going to a select group of leaders who I believe are 100% committed to growing their teams and equipping their business partners with the best chance of succeeding.
I created the video above straight from the heart. It is Raw, Uncut, Uncensored and includes one of my closest confidants.
This video will give you a little insight into what tomorrow night’s call is all about.
I can tell you since sending out yesterday’s email I have already received several calls. Most have been very positive, and a couple I have not returned yet. One of these is from one of the top corporate network marketing attorney’s and the other from the top corporate consultant.
This will be a call you do not want to miss!
INVISUS training call, February 19, 2008.
7:00 PM MT / 9:00 PM ET
Dial (xxx) xxx-xxxx and use PIN xxxx#
P.S. By the way one of my mentors has just created the most powerful sites on the net. This site is for reps who are serious about protecting families against Cyber-Crime.
Go checkout xyz.com
Never Give Up,
Troy Dooly
If you feel I am grossly mistaken and you are not qualified to be in this select group of Leaders, then please click the link above to take care of this situation. We sure do not want to send you private, exclusive information.”
5. Notice that once again I used the curiosity factor and kept the content congruent with the email from the day before. I used the same techniques as I did in the first email.
6. This time I also added a video. The video gave more details and also included my youngest son which took the edge off of the “mature content” of the emails.
Here are the results from each of these emails.
First Email:
a. less than 1% SPAM rating.
b. Zero SPAM complaints
c. 18.2% opened rate
d. 15.0% bounce rate
e. 3 opt-out requests
Second Email:
a. less than 1% SPAM rating
b. Zero SPAM complaints
c. 15.5% open rates
d. 15.9% bounce rates
e. 3 opt-out requests
f. 47.1% click through rate
In the second email I added the video and a special link to a website. Because my email campaign was created using the basic techniques of email marketing and copywriting I was able to compel my database to act on my Call-To-Action.
I can also state I did not take for granted that fact my database would just open my email because they had in the past.
To learn more secrets and fundamentals of marketing and copywriting you can check out our sister site at MLMHelpDesk.com.
Never Give Up,
Troy Dooly
Rainmaker
Topics: Main, Marketing Strategies, Sponsoring Tips |